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Robert Cathey

Robert Cathey is a media and analyst relations consultant for companies delivering disruptive innovation.

Career summary for Robert Cathey: Robert Cathey has participated in the leadership teams of 16 startups and new divisions, chiefly in IT, telecom, healthcare tech, and imaging 20 years of translating technical material into meaningful contexts for technical and non-technical audiences participation in leadership teams responsible for go-to-market strategy development, securing public- and private-sector contract revenue, staffing management, and budget management ability to break big-picture thinking into a specific action items as part of a comprehensive plan Objective: Work with smart people who have great stories to tell about turning industries upside down. Build marketing and PR strategies that capture the imagination and start conversations with the right people. Translate those conversations into market inertia and leadership.

Robert Cathey's Background

Robert Cathey's Experience

Partner and Vice President, Development at BMa

September 2005 - July 2009

- Responsible for public relations, marketing, brand development, government affairs, IT, HR, and oversight of budget performance for firm of 30 professionals. - Developed long-term political strategies in support of securing government projects. - Implement ownership transition strategy to new generation of partners. - Developed communications programs to translate technical competencies into meaningful benefits for clients and other external audiences. - Led development of redesigned IT infrastructure and implementation of 3D design platform that reduced production costs and improved productivity.

Vice President at Ackermann PR

October 1994 - September 2005

- Led firm's technology practice, developing capture strategies and comprehensive communications programs for clients in the United States and Europe. - Industry sectors served included energy, healthcare IT, telecom, pharmaceuticals, higher education, high-performance computing, intellectual property law, global BPO/ITO outsourcing, environmental management, and uranium enrichment. - Programs included strategic communications consulting with senior executive leadership, crisis communications, message development, media relations, media training, speech writing, website planning and content development, graphic design, video production, advertising, event planning and trade show planning. - Started as Account Executive and rose to Vice President. - Clients served included Siemens, IBM/Informix, TechLaw Group, Celerity Systems, IPIX, TPI, Bechtel, Foster Wheeler, BNFL, AT&T Wireless, Atmospheric Glow Technologies, Radio System Corp, TeamHealth, USEC, and Zig Ziglar Enterprises (because he's a legend).

Director of Marketing at FuziWare

October 1991 - October 1994

Among founding group at a software startup seeking to commercialize fuzzy logic and fuzzy arithmetic technology for forecasting and estimating applications. Responsible for marketing and public relations.

Marketing Manager at Visicon and TeleRobotics International (later iPIX)

October 1989 - June 1991

Comprehensive marketing support for technology firms focused on photo reproduction technology and 360-degree photo technology, respectively.

Media Relations, Analyst Relations, Marketing, Events at Cloudscaling

September 2010

Cathey Communications is helping Cloudscaling build the case that the only way to make cloud computing work technically and economically is to build them the way Amazon, Rackspace and Google do: commodity hardware running open source software with high server to admin ratios and a design-for-failover architecture. Since launch in the summer of 2010, they've built and deployed four of them. More on the way.

Principal at Cathey Communications / Cathey.co

August 2009

Marketing strategy, research, messaging and media/analyst relations in support of emerging and/or disruptive technologies and discontinuous innovation. Recent engagements include IT, telecom, cloud computing and healthcare for Cloudscaling, Quanta, Everest Group, Fluor, BTI Systems, Provision Health Alliance and ProNova Systems. More at http://www.Cathey.co

Robert Cathey's Education

University of Tennessee-Knoxville - College of Business Administration

1989 – 1991

MBA


University of Tennessee-Knoxville - College of Business Administration

1985 – 1989

BS

Concentration: Operations


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